To increase the conversion rate and generate more online sales, an intuitive and effective pricing page for your website/app is essential.
What does a successful pricing page look like? How can you design a perfect price list for your online business?
In this article, we share the 40 best pricing page layout samples and templates to inspire you to learn how to create an effective price list for your website/app.
30 Best Pricing Page Layout Samples
1. Ticket office
Highlights: Two Tabs
Cupboardis a popular online workspace for teams to communicate and collaborate in real time.
Slack's pricing page has two tabs for businesses and teams with different scales. Performance comparison is possible at a glance.
Each tab has its own style and layout, reducing the likelihood of user confusion. Intuitive feature tables make it easy for users to quickly scan and find the features they want.
Highlights: clean layouts; Helpful FAQ
Recognizeis an intelligent website vulnerability scanner that allows you to easily identify potential security issues on your website.
The pricing page has clean and intuitive layouts. The theme uses a simple title at the top to let users know that a 14-day free trial with no credit card required is available. This theme encourages users to give it a try.
In addition to the usual pricing, buttons, and intuitive feature lists, this pricing page is followed by a helpful FAQ to provide users with quick answers. This makes everything clear to users and allows them to make a decision quickly.
3. bomb bomb
Highlights: three tabs; a simple step-by-step guide for the Enterprise plan
bomb bombis a video communication solution that allows users to communicate face to face through simple video emails.
The pricing page is divided into three tabs based on different team sizes, including Individual, Teams, and Organizations tabs.
Each tab has a "Most Popular" payment plan and detailed feature lists to help users quickly choose a plan that suits their own needs.
Also, since the Enterprise plan is completely different and customizable, there are simple steps to guide users. That's really gooduser experiencemove to encourage users to place an order.
Highlights: Intuitive card layouts
Zendeskis a call center tool that allows users to seamlessly integrate with an API connection to their help desks.
The pricing page features intuitive and informative card layouts.
The theme highlights the cheap price ("Starting at just $5 per agent") in the subheading and encourages users to keep reading.
A full set of intuitive card layouts are then used to clearly present all payment plans and other products in detail, making it much easier for users to choose.
5. Tunnel Berries
Highlights: custom artwork; discount label; credentials
tunnel berryis a simple VPN solution that allows users to browse the Internet privately and securely.
The pricing page is clear, informative, and attractive. In addition to intuitive price card designs, it offers interesting illustrations. These illustrations help engage users and successfully personalize the entire site and branding.
The eye-catching discount tag also encourages users to opt for the "Unlimited" plan.
A New York Times testimonial builds trust and increases the chances of conversion.
Highlights: Dual tab navigation bar; Sidebar to change the price unit
hubspotis a CRM (Customer Relationship Management) software that provides a complete platform for marketing, sales, customer service, and more.
Because HubSpot offers several services to make uploading easier, the theme has a two-tab navigation bar to guide users.
To get started, users can opt for a macro payment plan, e.g. B. "Products and plans", "Growth Suite" or "Create a bundle". And then they can choose between different services based on their specific needs.
The left sidebar also allows them to switch between different pricing units and calculate their rates more accurately.
If your business offers many services, this price list is a perfect example of charging for different services separately.
7. Skipped tickets
Highlights: special designs; striking hero image; Design of automatic calculation of rates.
Ticketsprungis an online ticketing and event marketing platform. It allows users to easily manage and track data for sales, concessions, websites and promotions.
The pricing page is informative, intuitive and effective. It makes the complicated rate calculation process simple and straightforward.
The header contains a large hero image to quickly grab the attention of users. The following text, "No Contracts, No Fees, No Worries" is there to keep users on the site.
In the next section, the designer uses a creative layout to show how his service fees are calculated.
To avoid confusion, the designer also explains in detail why "there are no contracts, no fees, and no worries."
Highlights: Intuitive tab navigation bar; product card design
As we all know,Adobeoffers a variety of web and application design tools. To make it easy for users to choose and pay for different tools, the pricing page includes an intuitive tabbed navigation bar and product cards. Each product card briefly introduces the tool and provides links for users to read more details.
Additionally, to help users select and pay for multiple tools at once, the pricing page allows users to select multiple items and place an order at one time.
The top label buttons also help users quickly find the tools they want.
9. Charger ready
Highlights: clean layouts; striking star icon
magazine listis a website builder that allows users to design websites without much technical knowledge.
The pricing page has very intuitive card layouts. Each card presents the associated functions in a clear layout. This makes it easy for users to understand the details of the different payment plans at a glance.
The big home icon also allows users to focus on the custom plan and start reading the details unconsciously.
If you plan to make a paid plan stand out on your pricing page, it's a good idea to customize a unique, sticky icon.
Highlights: toolbox image; Credentials; selection effects
Simplyis a WordPress based online website builder. To avoid creating a boring pricing page with just numbers and text, the pricing page is designed with toolbox images. Selection effects also allow users to easily see which plan they have selected and paid for.
Display testimonials also help users learn more about the products and support the decision-making process.
11. Big Cartel
Highlights: Custom Image Background
big posteris an online store platform that allows artists and artisans to create a unique store and conveniently sell their works online.
The pricing page uses custom image backgrounds to attract visitors. The overlay text designs on the custom image background are simple and easy to follow. It is intuitive, effective, and attractive to artists and crafters.
Highlights: custom artwork; nice colors
Greatis a delivery management software that helps you manage deliveries efficiently.
The pricing page includes eye-catching custom artwork. Compared to the use of rich colors, this pricing page is beautiful, attractive and effective.
Highlights: Logical and efficient way to introduce the Premium plan
Spotifyis a web-based digital music player that gives users access to millions of songs.
Unlike other pricing sites that directly list various payment plans, the pricing site first features a 3-month premium free trial. And then it explains why you should pay for the premium plan. Finally, the payment plan table is displayed. The entire introductory line is reasonable and convincing.
That way, you might want to give it a try even if you're not interested in their premium plan. After all, you have nothing to lose with a 3-month free trial.
14. Table of freshness
Highlights: Fresh illustrations and animations.
cool deskis cloud-based help desk software that helps you streamline conversations with your customers across email, social, mobile, and more.
The pricing page is fresh, eye-catching, and easy to follow. Along with intuitive feature lists, clear pricing, and CTA buttons, the site offers fresh illustrations and animations. Thanks to this, it is very convenient for users to scroll up and down the page.
This is also a good move to avoid a boring pricing page.
Highlights: Interactive Form Design
hello cooloffers a prescription box delivery service.
To help users create the perfect payment plan, the pricing page uses an interactive form design that allows users to fill out their information and customize their plan effortlessly.
We love the process of filling out the information on the form. It is fun for its ease of use and aesthetic experience.
Highlights: custom artwork; intuitive payment schedule table
MailChimpis an email marketing provider. The pricing page has a very attractive headline that says, "Flexible plans that grow with you."
The intuitive table of payment plans allows you to see each plan in detail and choose the right one.
Rich illustrations and icons help personalize your brand. This is a great example of a trademark.
intercomis a contextual messaging system that allows users to communicate for sales, marketing, and customer support, etc.
The pricing page uses intuitive tab bars and pricing cards to display payment plans.
To help users choose the right plan quickly, the theme uses text like "Looking for an all-in-one messaging solution?" and "Do you need an intercom for a specific purpose?" and then direct users to the related plans.
18. Responsive Gradient Pricing Tables
Gradient Responsive Pricing Tables use gradients to create a more attractive and responsive pricing table for your website/online application.
19. Accommodation price table
Product images are good elements to enhance the visual appeal of your pricing table.
20.Price table with illustrations
Custom illustrations and clear titles help create an intuitive and easy-to-understand price list.
22. Pricing Page Plan
Watercolor splashes help create a fresh, modern and eye-catching price list. You can also follow that and use even more brushes to boost your pricing page.
23. Pricing Page
This is a good example of a special vacation pricing page.
24. Fun pricing tables
A pricing page doesn't have to be limited to boring text, numbers, and buttons. The use of funny images, symbols or text ensures a distinctive design of the price list.
25.Price page of the website
26. Pricing Page Layout
Chinese style elements will help you create a unique price list. If you're building a Chinese-style website/app, you can't go wrong with this example.
27.Price page Sinitic
This example has a special progress bar-like price list. As users move the slider to select the number of users, the price displayed below will change accordingly. This works perfectly for a product whose price depends on the number of users. If you are working on such a product, this pricing page is a good example for you.
28. Online Movie Streaming Price Table
29. Dark Theme Pricing Page
Using a trendy dark theme price list is a great way to create a trendy price list.
30. Netflix Pricing Page
Top 10 Free Pricing Page Layout Templates
To help you easily create a perfect pricing page, we've also rounded up 10 of the best free pricing page design templates. They should get you started quickly.
This giveaway is a clean and modern pricing table template. It is built with customizable layers so you can customize each element to your needs. It also works perfectly with Photoshop. You can download and use it for both personal and commercial purposes.
This giveaway is a classic and clean pricing table template with a flat design. You can easily customize the colors, texts and textures to create your own price list. It's perfect for a pricing table for a hosting service.
This freebie is a modern material design style pricing table template. It has 10 unique color styles and hover effects. It is ideal for creating a pricing page with a modern and material design for your business.
This giveaway is a concept pricing page created for a credit card and password generator service. It works perfectly with Adobe XD. You can download it and use it for personal projects.
This freebie is a beautiful pricing page template with gradient colors and illustrations. It is integrated with Adobe XD and is around 400KB in size. You can download to create your own distinctive pricing page.
This freebie is a clean pricing page template available in PSD and AI formats. It is designed with easy to understand texts and fresh illustrations. The entire template is also organized in layers so that you can freely edit it to suit your own needs.
This giveaway has a very unique illustration design style. It is intuitive, easy to understand and effective for users to choose their desired plan. It is available as PSD. If you plan to create an illustrated price list for your website/app, this is a good template to start with.
This giveaway is a minimal and memorable pet pricing page for apps. It is available in AI, PS, and Sketch file formats.
This freebie is a clean pricing table template for card apps. It was designed by Stelian Firez and is available as a PSD. The designer also builds it with smart layers.
This freebie is a price card theme for your website/app. It is created in Sketch. You can download it to create a great pricing page for an airline or any other business website/app.
This freebie is a pricing page table layout for a music player. It works perfectly with Sketch and is freely editable in layers.
How to create a perfect pricing page for your business
After seeing all the best practices and templates above, still want to know more about how to create an effective pricing page? Here are 10 of the best pricing page design tips for you:
1). Keep your copy simple and easy to understand
To help users clearly understand every detail of your pricing plans and features, it's important that you keep the text on your page simple and easy to understand. Complicated sentences or ambiguous phrases can cause confusion, which can make users leave immediately.
2). Customize your layout for a clean and uncluttered presentation
If your website/app offers many tools or services and you want to pay for each tool/service separately, a pricing page with a clean and uncluttered layout will help avoid confusion.
To customize a clean and uncluttered layout for your pricing page, you can try several methods:
Create an intuitive navigation bar
Intuitive menu or navigation bar designit is always the first and most important part that you should pay close attention to when creating a pricing page.
If the general single navigation bar isn't enough for you to neatly list all pricing and features, use a dual-tab navigation bar (like the HubSpot pricing page example above).
- Use intuitive maps
Now that you've created a neat navigation bar, the next thing you should see is how to intuitively see all the payment options and features. Of all the examples and templates listed above, the intuitive table andcard designit will help you a lot
All you have to do is associate different tools or services with different map themes, and then list all the relevant features.
- Compare functions using tables
To allow users to quickly see the differences between different services and payment plans, the Compare feature is required for a pricing page. To clearly compare features, don't forget to use table elements.
3). Visually highlight the recommended payment plan
Visually highlight the recommended payment plan to help users make a quick decision. For example, you can add a different discount tag, icon, background color, button, hover effect, etc. to highlight the plan you really want to buy.
Another overlay effect also helps you highlight the payment plan you want
You can also use a different colored background to attract users' attention.
4). Add testimonials and symbols of trust
To gain user trust quickly, you should add testimonials and trust symbols when designing a pricing page. If possible, it's best to use testimonials from well-known companies in your industry.
5). Book a free trial
A free trial can sometimes be an important factor in attracting real users and gaining an advantage over your competitors. So consider adding a free trial to your pricing page as well.
6). Add custom illustrations, animations, or backgrounds
When creating your pricing page, don't forget to add custom artwork, animations, and backgrounds to engage and engage users.
7). Never forget CTA buttons
On the pricing page, users need to click a CTA button to read more details or place an order. So when you design a pricing page, don't forget to add a CTA button and make it visible to all buyers.
You also shouldPay close attention to the microscopy layout.of the keys to avoid confusion.
8th). Add FAQ
In addition to using simple and direct language, you can also add an FAQ section to provide users with all the information they need. Conduct user research and list the top questions you find.
9). leave contact details
If users have questions or concerns about your products, you must provide their contact information. Include an email address, phone number, and social media accounts. If possible, offer live chats.
10). Keep testing your pricing page
Any errors or problems on the pricing page can lead to lost customers and decreased sales. Therefore, you should test your pricing page regularly. Just click the CTA buttons and links and walk through the entire checkout process to make sure everything goes smoothly.
There you have it: 40 of the newest and best pricing page examples, templates, and design tips. We hope you find them a source of inspiration when creating your own pricing page.
Use our ready-made mockup templates to create a great price list